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Product analytics your whole team can read

See how people use your product, what turns them into paying customers, and where they run into problems.

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  • Data hosted in the EU
  • 2

Web analytics

See where your visitors come from, what they read and where they leave, for every source, page and campaign.

A globe of live visitors with 128 people online now, with cards for entry pages, countries and AI assistants on top
Berlin41New York32Tokyo14Bangalore9

Entry pages

96 entry pages

  • /9,200
  • /blog/launch2,900
  • /pricing2,100
  • /docs1,800
  • /docs/install1,240
  • /changelog640
  • /about410

Countries

38 countries

  • United States12,400
  • Germany5,100
  • United Kingdom4,300
  • India3,800
  • Greece2,200
  • Canada1,900
  • Japan1,800

AI assistants

3 AI assistants

  • ChatGPT2,240
  • Perplexity610
  • Claude380

User journeys

Follow every visitor from their first click to becoming a customer, with every page and event in order.

A visitor profile with an activity heatmap, device details and a timeline of their latest visit
  1. Thu, Oct 8· 5 events

    checkout· 2 props

    Occurred at 10:18:12 on a desktop device running Mac.

    plan
    pro
    amount
    29.00

    signup· 1 prop

    /sign-up· 1m 25s

    /pricing· 32s

    /blog/launch· 45s
    Arrived from Google · 3m 10s visit
    Away for 5d 23h
MK
Maria Kowalskiuser_1042
Darker squares mean more events.
Location
Berlin, Germany
Device
Desktop
OS
Mac
Browser
Chrome

Funnels

Pick the steps that matter and see how many people make it through each one, and who drops off on the way.

A funnel from visit to payment, split by mobile and desktop, where 6.7% of visitors paid. Use the date range buttons to change the period.

Visit to payment

12,480 visitors

Where visitors convert or drop off

Visited site12.5KStartMobile 7,240, Desktop 5,240
Viewed /pricing5.6K45% of startMobile 2,950, Desktop 2,660
Started trial2.1K17.1% of startMobile 820, Desktop 1,320
Sent first event1.3K10.6% of startMobile 410, Desktop 910
Paid8306.7% of startMobile 240, Desktop 590
Dropped off55%Dropped off61.9%Dropped off38.3%Dropped off37.1%
  • Mobile
  • Desktop
Overall conversion 6.7%
Coming soon

AI

Ask the Loomduct Agent about your visitors in plain words. It reads your traffic, funnels and journeys, and answers with the numbers behind them.

Examples of the Loomduct Agent answering questions from marketing, product, sales, engineering and customer success teams.
Loomduct Agent
Engineering

Did the new checkout page change conversion?

Compared the funnel before and after Oct 3

Checkout conversion went from 31% to 38% since the new page shipped.

Before Oct 3
31%
After Oct 3
38%
Change
+7 points
Ask Loomduct…
Loomduct Agent
Customer success

Where do new customers get stuck in onboarding?

Read the onboarding funnel

At the install step. 46% leave /docs/install without sending their first event.

Onboarding funnel4 steps, 46% leave at install
Ask Loomduct…
Loomduct Agent
Marketing

Which campaign brought the most paying customers last week?

Ask Loomduct…
Loomduct Agent
Founder

Why did sign-ups drop on Tuesday?

Ask Loomduct…
Loomduct Agent
Product

What do people do before they upgrade to Pro?

Looked at 212 journeys

Most read /pricing twice and open the docs in the same visit, usually within ten minutes.

Maria Kowalski’s journey9 steps, from Google to Pro
Ask Loomduct…
Loomduct Agent
Sales

How many trials came from the launch post?

Followed visits from the launch post on X

64 people started a trial after reading the launch post, and 11 have upgraded already.

Visits from the post
3,940
Trials started
64
Upgraded
11
Ask Loomduct…
Loomduct Agent
Engineering

Did the new checkout page change conversion?

Compared the funnel before and after Oct 3

Checkout conversion went from 31% to 38% since the new page shipped.

Before Oct 3
31%
After Oct 3
38%
Change
+7 points
Ask Loomduct…

Finds what brings customers

More on the way

What we’re building next.

  1. 01

    Revenue tracking

    Connect Stripe, Paddle, Polar or any other payment provider you use, and see revenue for every source and page.

  2. 02

    Retention & cohorts

    See which groups of users keep coming back.

  3. 03

    Goals & conversions

    Mark the events that matter and track how often they happen.

  4. 04

    Web vitals

    Page speed numbers from your real visitors.

  5. 05

    Data export & API

    Get your raw events out, or query them from your own tools.

Follow along in the changelog

Privacy

Respect your visitors and keep your numbers honest.

  • No cookies

    Nothing is stored in your visitors’ browsers, so they can’t be tracked across other websites.

  • Hosted in the EU

    Your analytics data is stored on servers in the EU.

  • Only real people

    Bots and crawlers are spotted and kept out of your numbers.

  • Never sold or shared

    Your analytics data is yours. We don’t sell it or share it with advertisers.

Questions and answers

Short answers to what people ask most.

Paste one line. See your first visitor in minutes.

Free for 14 days, no card needed. Then from €9 a month.